As a business leader, one of the most important leadership skills you’ll ever demonstrate is knowing how to communicate. When you think about it, most business leadership consists of communication of one sort or another.

You hold meetings with staff or board members or suppliers, you interview potential managers, you meet customers and shareholders, you chat in the corridor or on the phone. All of these formal and informal moments offer you the chance to influence, to enthuse and to inspire.

So how can you make the most of these moments – how can you become a truly successful communicator?

Communication involves a variety of interactions. It involves discussing, and listening, and debating. But communication also often involves a senior executive passing on some information. This may seem a fairly simple task. But it’s amazing how often business leaders don’t give enough information, or shroud it in jargon, or tell the wrong people.

HOW you pass on information can significantly affect what happens next. If you want people (whether your staff or your suppliers or customers) to act on the information, you need to make sure they understand it. And that’s not as simple as it sounds.

There are several lessons we can learn here from people whose whole business is communication. Journalists depend entirely on their words. And journalists are taught a range of tips and techniques for making their information compelling, interesting and easy to understand. Many of these techniques are just as useful for business executives, and are well worth exploring.

I’ve found that thinking about how news stories work in newspapers, for example, can help executives communicate complex messages in a simple, brief and yet memorable way, both in print and in person.

News stories are designed to grab our attention from the opening sentence. They try to tell us the news in simple, easy-to-understand language. And they don’t assume we know much about the subject already. So when you as a business executive have some information to pass on, it’s worth trying to compile it as a news story – that way, you won’t miss out anything vital.

So what makes a good a news story? In an ideal world, the opening paragraph should:

- sum up the story

- have the most important facts first

- be short and punchy and contain only essential facts

- use emotive words early on

- possibly contain an appropriate quote

- appeal to the reader in his or her area, in his or her business, or because it affects his or her pocket or way of life.

That’s a lot to fit into a few lines. So the easiest thing to do is make sure your opening paragraph answers all the questions a reader may have:

Who? What? How? Where? When? Why?

Take an example of a news story from a business newspaper:

Who? Former senior executives at X Corp

What? were arrested

How? by FBI agents

Where? in New York

When? today

Why? on suspicions of tax evasion.

This works equally well when you’re announcing something to your staff (the order in which you answer the questions can vary):

Who? I (John Doe, CEO of Y Company,)

What? want to thank

Where? all of you in our Toronto division

Why? for raising sales an impressive 5 per cent

When? in the fourth quarter

How? and invite you all to a celebration lunch next week.

In a news story, it’s important not to venture your own opinion or comment. The above item may appear to cross this line – it describes the sales increase as ‘impressive’ – but further down in the story (or in the internal memo or in the email to staff) the writer could justify the use of the word ‘impressive’ by comparing it with the target or with increases in previous quarters.

If the fundamental purpose of news is to inform, it’s essential that you allow your readers to make up their own minds on the information you provide. Do not try to sell your own opinion as fact.

To sum up, the crucial point to remember when you’re communicating information is that the most important information should appear first. If you do that, answering all the questions as suggested, there’s a good chance that you’ll get your message across and that everyone will understand it.



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There are some leaders that have to lead there team into situations where they can be killed. Yet, their team follows them without question. Who are these people?

Army officers – If ever their were people who need to show the best in leadership skills its them, as it really is a question of life or death.

Let’s see what are the main leadership skills taught and which apply to civilian leadership.

1. Command Total Respect:

You don’t need to like someone you need to respect them

In the army officers don’t have favorites, everyone is treated the same, there all part of the same team.

In civilian life one of the leadership skills that is lacking is leaders who have favorites on a personal level and give them preferential treatment.

This can cause huge resentment.

Nothing undermines a leader more than office politics and back biting.

Treat everyone with the same respect and ethics.

Your staff will appreciate it and it will foster a better work ethic.

2. Hands On

In the army the officers men know that there commanding officer can either do all the tasks they can do, or at least will be very familiar with them.

Army officers are people who are seen by their men as people who are able to get their hands dirty in a team.

Many civilian leaders fail to get to grips with this concept and are seen as aloof or detached from their team.

A good leader will muck in and be seen as one of the workers at times and be seen as in the team rather than aloof from it.

3. Planning & team spirit

An army officer makes sure his men understand the mission at hand.

He knows there life depends on it.

He makes sure that everyone understands the expectations, goals and objectives.

The whole team knows exactly what’s expected of them and they will all be together and depend on each other.

A good civilian leader will have a plan in place with clear objectives where everyone knows their place in the plan and their exact role.

You need a clear plan, workable goals and a good time spirit

4. Think outside the box and ahead of the competition

One of the key points to remember is that army officers have to constantly adapt to changing situations.

They’re used to thinking ahead and thinking independently.

This is a key trait many civilian leaders lack, they don’t think far enough ahead.

They only see the near term picture and before they know it their competition has moved ahead of them.

A good leader stays one step ahead at all time and is constantly studying his competition and ways he can improve.

5. Make Tough Calls instantly

Army officers do this is a matter of course the whole safety of his group depends on it.

If you are a civilian leader you have no room to procrastinate you need to make the hard calls that ensure the survival of your business.

6. Optimism and Perseverance

Army officers will suffer setbacks but they have ultimate confidence in their team and vice versa.

“When the going gets tough the tough get going”

Army officers don’t contemplate throwing the towel in, they remain optimistic and are prepared to persevere.

They remain strong and in control and this is an essential trait of civilian leaders.

If you show you’re worried, not in control and unable to cope your teams moral will drop with disastrous consequences.

You need strength in the bad times and perseverance – All leaders have this trait and are confident they can confront and deal with anything.

Final words

An army officer acts as part of a well oiled team.

He commands respect because he can lead and his men will follow orders unquestionably because they have faith in his ability.

Acquire the traits of army officers above and maybe you to can become a great leader.



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